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We discuss theoretical and practical implications. Collective Bias’ innovative Shopper Social Media platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. In one study, researchers provided feedback and information that help participants understand these biases and how they influence decisions. Following a systematic replicate-and-extend strategy, we demonstrated that both idiographic and nomothetic inductions of collective nostalgia increased domestic country bias (Experiment 1), that collective nostalgia increased domestic country bias across different product categories (Experiment 2), and that collective self-esteem mediated the effect of collective nostalgia on domestic country bias and did so independently of positive affect (Experiment 3). Being aware of bias: Consider how biases might influence your thinking. This preference is referred to as domestic country bias. The smallest of bias can push a whole society past the tipping. Greek participants who recalled collective nostalgic experiences shared with other Greeks (compared to controls) evinced a highly robust preference for Greek (compared to foreign) consumer products. I present the Collective Cogntive-Bias Reality Syndrome Theory as the explanation for this behavioral phenomena. Small individual bias can lead to large collective bias. President Bill Sussman will take on additional responsibilities as senior vice president at Inmar, reporting directly to Mounts.
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It will retain its name and operate as its own entity.
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At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology. Collective Bias was founded in 2009 and is headquartered near Walmart in Bentonville, AR, often working with the retail giant. Collective Bias’ innovative Shopper Social Media platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. Three experiments tested and supported the hypothesis that collective nostalgia-nostalgia that is experienced when one thinks of oneself in terms of a particular social identity or as a member of a particular group and that concerns events or objects related to this group-increases individuals' ethnocentric preference for ingroup (compared to outgroup) products. Revenue: 25 to 50 million (USD) Competitors: Unknown.